↑ 健身环和腿部绑带。
过去一年，一款健身游戏在全世界悄然走红。虽然在中国，它的知名度主要限于网络游戏玩家中，但在淘宝、闲鱼等交易平台上，这款游戏居然从原价500元，一度被炒到近2000元。
这款游戏的全称是“健身环大冒险”，是2019年10月18日任天堂公司发行的一款健身游戏，需要在游戏主机Nintendo Switch上操控。游戏中，玩家需要将一只手柄通过绑带绑在腿上。同时，玩家需要双手握着“健身环”，一个圆环状的控制器。玩家可以向外拉伸或者向内推压健身环，甚至像握着方向盘一样左右旋转它。这两个装置可以监测玩家手臂、肩膀、腹部和腿部等各个部位地动作，从而让玩家更加真实地参与游戏当中。
游戏玩法多样
局部燃脂更佳
穿戴好设备，看着显示屏，玩家会在一个虚拟的旷野中奔跑、冒险，并在途中遭遇怪兽，用健身动作打败或者防御它们。游戏中的动作被分为瑜伽、手部、腿部、腹部四大类，运动类型比较全面，特定的动作会对特定的怪兽更有效。
火爆的背后也有疫情推波助澜
起初，这个游戏的购买人群主要是想要用游戏逼迫自己锻炼的“宅家”族。但是新冠肺炎疫情来临后，健身环大热，一些原本不玩电子游戏的健身爱好者和都市白领，也在健身房关闭后入手了游戏机和健身环；与此同时，受疫情影响，任天堂的一些零部件供应商产能下降，健身环一度在全球范围内脱销，导致价格暴涨。
根据任天堂半年财报显示，截至7月底，健身环的全球销量达到400万只。而根据日本杂志《法米通》统计，上周健身环在日本的总销量为166万只。8月20日，腾讯公司与任天堂合作在国内发行健身环，在京东平台开启预售半天后销出2.6万套，9月初甚至一度售罄。一些人评论“健身环的销量等于它的产量”。
健身环功效因人而异
在健身环发售一周年时，不少玩家认为游戏让他们能够在家快乐健身，一些人还晒出了自己的健身成果。不过，也有不少人调侃即便是花大价钱买了游戏，最终也像办健身卡后一样，自己的健身计划还是无疾而终了。
尽管健身环大卖是“时势造英雄”，但仍能反映在家健身是一片蓝海市场。健身游戏或许只是这个市场的开拓者，并非“唯一解”。
“Does online Fitness game really help you lose weight？”
In the last year， a game went viral around the world. Although in China， its popularity is limited to computer game fans， on online shopping platforms like Taobao and Xianyu， its price once soared to over 2000 yuan from around 500 yuan originally.
The fitness game is named “Ring Fit Adventure” produced by Nintendo Inc， released one year ago on October 18， 2019. To play this game， players will wear a leg strap， sticking the left Joy-Con to the thigh， and holding the Ring-Con-a real-life steering wheel which connects to the right Joy-Cons-with both hands. As a whole， they can monitor the movements of the players’ arms， shoulders， legs， belly and other body parts.
By wearing the gears， the player can look at the screen， jog through beautiful landscapes and engage in turn-based battles against monsters to achieve fitness goals. In order to attack and defend， players will have to do work-outs， and the game will adjust its fighting models to triggering different body movements. For instance， some monsters will be particularly weak if players present leg moves. With four different body movements models available (leg， arm， abs， and yoga)， Ring Fit Adventure provides a great full-body workout.
At first， the buyers are mainly home birds who want to play games to encourage themselves to exercise. However， after the outbreak of COVID-19， gyms were locked down， many fitness lovers and official workers have to stay at homes， so many of them who seldom play video games before chose to buy Ring Fit Adventure. Moreover， the production of many Nintendo’s components suppliers were severely influenced by the pandemic. Consequently， the game once went through some severe stock shortages， and the price soared up.
Nintendo’s financial report revealed that Ring Fit Adventure has sold over 4 million copies worldwide by the end of July. According to Japanese magazine Famitsu， last week， its sales in Japan came up to 1.66 million copies. On August 20th， Tencent cooperated with Nintendo and released the game in China. Only half day after its pre-release on Jingdong， 26 thousand copies were sold， and it once sold out in early September. Some said， the sales of Ring Fit Adventure can just depend on its production.
On the anniversary of its release， a number of players praised the game for encouraging them to enjoy excises at home. Some posted the “before-and-after photos” to show that they really lost weight after playing this game. Others mocked themselves that even spending a lot on the game or gym memberships， their work-out plan is still lagged unfinished.
At the end， the unprecedented popularity of Ring Fit Adventure could be a coincidence during the COVID-19， but it can still show that home-based， game exercise is probably a blue ocean market. Fitness game is just likely to be a pioneer.
编译：实习记者 蒋模婷 南都记者 冯芸清 CFP供图
