今年，日本的星巴克与日本铁路公司JR East（东日本旅客铁路株式会社）联合推出了一家新的概念店。
3月23日，星巴克咖啡高轮门户车站店（Starbucks Coffee Takanawa Gateway Station）开业，推出Smart Lounge概念——以商务用途为主的空间。店里设有许多半开放座位和单人座位，以及可供多人会议的大桌子，来满足人们边喝咖啡边工作的需求。
店内还提供两个全包厢式的共享办公空间。所有座位配备电源插座，店内提供共享充电服务和覆盖整个空间的无线网络。
咖啡店专门配备星巴克卡和Suica交通卡等电子支付平台实现快速无现金支付。顾客可以通过专门的APP提前结算，顺利取单，高效利用时间，减少在收银台等待的时间。
“星巴克在全日本有超过1500家门店，每日链接80万名顾客。”星巴克日本负责门店拓展的主管Kazuhiro Ishihara说，“每家店都有自己的特色和其表现形式，反映了所在地的个人需求。”
“在高轮门店，我们提供符合其地理位置和目的的智能、舒适的体验，并与人们的生活融合，创建一个闻所未闻的未来城市。我们的目标是打造可以与人共创的门店和空间。”Kazuhiro Ishihara说。
高轮站位于品川区（Shinagawa），这是一个正在开发中的新市区，将成为通往东京的新门户。
据了解，JR East正在进行一项为期10年的转型计划“Move-Up 2027”，为了应对日本不断变化中的社会结构，重新定义铁路业务。从2018年开始，JR East通过在车站的商业区内安装供个人使用的办公室来拓展共享办公业务。这个像电话亭一样的设施叫“Station Booth”，被用作车站内的私人办公室。
在星巴克高轮门户车站店内安置了两台Station Booth，从Station Work（JR East的共享办公查询网站）上看到，使用共享办公空间每15分钟需要花250日元（约等于人民币16元）。
JR East计划将在本财年运营30家共享办公空间。
New railway concept and shared office launched by Starbucks Japan
Starbucks Japan has launched a new concept store in collaboration with railway operator JR East.
The “Starbucks Coffee Takanawa Gateway Station” opened on March 23th， introducing its Smart Lounge concept – a store space focused on business use. The store features numerous semi-private and single-seat seats to meet the needs of using a cafe for work purposes as well as a large table used for meetings with multiple people.
Two fully-private booth-style share offices are provided within the store. Power outlets are available for all seats， and the store also operates a mobile battery sharing service. Wifi is available throughout the premises.
The cafe also specialises in speedy cashless payment via Starbucks Card and Suica， among other e-payment platforms. Via a dedicated app， it allows customers to settle orders in advance and receive products smoothly at stores， designed to allow a more effective use of time and reduction of waiting time at cash registers.
“Starbucks has more than 1500 stores nationwide and connects with 800，000 customers a day，” said Starbucks Japan head of store development Kazuhiro Ishihara. “Each store has its own personality and expression that reflects the locality and needs of each individual.
“At the Takanawa Gateway Station， we provide a smart and comfortable experience that suits its location and purpose， and integrates with people’s lives to create a future city that no one has yet seen. We aim to be a store and base that can be created with people.”
Takanawa Gateway Station is situated in Shinagawa town， a new urban area under development that aims to be a new gateway to Tokyo.
JR East is undergoing a 10-year Move-Up 2027 strategic plan which is redefining the railway’s business in response to changing social structures in Japan.
Since 2018， JR East is expanding its business by installing individual-use offices available to anyone in the commercial areas within train stations. The facility looks like a phone booth， called “Station Booth”， which has been developed for use as a private office inside a station.
There are two Station Booths in the Starbucks Coffee Takanawa Gateway Station. According to the Station Work website， the service costs 250 yen every 15 minutes.
JR East aims to operate 30 shared office spaces by the end of the financial year.
作者Michael Arnold
编译 南都记者 张伊欣 图片 CFP
综合自Inside Retail Asia、JR EAST、International Railway Journal、The Straits Times Asia
